News » website launch
How it Began
The Garden Gates’ website began as a concept to complement a local retail store and quickly grew into a hub of indoor and outdoor decor. Over the past four years and tens of thousands of man hours, The Garden Gates has been working to make the website not just a functional space but also a beautiful place to “window shop” online, gather inspiration and create a lifestyle. Having been through a number of versions, we are constantly trying to find the best layout and features for customers. In a cluttered online marketplace, we have got to stand out and be the best experience.
Introducing The Garden Gates new website layout, a streamlined and user-friendly experience for all shoppers. This new design was implemented during the Summer of 2015 to enhance the shopping experience for all users. Enjoy this attractive layout, easy searching and newly organized categories to put everything at the shopper’s fingertips.
What We’ve Done
- Easier and faster searching with more criteria
- More user-friendly customer accounts allow more information
- Dynamic usability for accessing products
- Impressive feature development for enhanced shopping experience
What types of products does The Garden Gates sell?
The Garden Gates is a lifestyle store focusing on both indoor and outdoor decor and carrying gifts, lighting, luxury bedding, candles, womens jewelry, custom furniture, holiday decor, dried lavender, wall art, garden supplies and tools, cast stone garden fountains, benches, planters, outdoor statuary, patio furniture and accessories, fresh live ivies and much more.
What brands does The Garden Gates carry?
Favorite brands at The Garden Gates include Fermob, Campania International, Henri Studios, Tritter Feefer, Moss Studio, Ro Sham Beaux, Bella Notte Linens, Pom Pom at Home, Currey and Company, Canopy Designs, Sugarboo Designs, Bosmere, Grill Dome, Capital Garden, Classy Caps, Creative Playthings, Cyan Design, Good Directions, New England Arbors, Whitehall Designs, Magnolia Wreaths and more.
What We’ve Learned
Through constant testing, reading and user feedback, we are always trying to improve our overall service. This includes each customer’s experience from start to finish, and we understand that every feature of the website plays an important role in the shopping experience. We have learned that customers like to search for both specific and general groups of products. Some come to us with a certain product in mind, while others are coming to get ideas about an overall category. That’s what it’s important to include new criteria in our search feature. Shoppers can search by name, category, manufacturer and price to find exactly what they need or something similar. We have also learned that many customers come to us via mobile devices, and it is so important to have a website that can work on all devices these days. By trimming the fat and making categories more direct and our look more streamlined, this benefits shoppers on computers as well as phones. We have also learned that it’s much easier to navigate your experience from the left side rather than going in and out of each category while browsing the website. We have implemented and improved many features to offer our customers an enjoyable experience that will make them want to come back.
- Detailed search with name, category, manufacturer and price range
- Newly organized categories
- New drop down menu at top with detailed groups
- Left side website navigation
- Enhanced product quick view feature
- Next Product button for scrolling
- More attractive interface
- Related Products feature is easier to use
- Overall streamlined look
- Shop by Brand from homepage
- News items and blog articles on homepage
- Best Sellers category
- Featured Products category
- Better shopper experience
The Garden Gates’ enhanced user experience with benefit all types of users is many ways. From searching for specific products to gathering concepts for indoor and outdoor decor. From finding a thoughtful gift to decorating an entire patio and backyard, The Garden Gates’ new features and customer experience will inspire them and show them concepts, styles and products they might not have considered. The Garden Gates is a beautiful place for inspiration and decorating the home and any outdoor space.